Publicizing the Arts: The Advantages of Combining a Press Release with a Web-based DIY Approach

Kenneth W. Keuffel Jr.

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6 min read

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Jun 25, 2019

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The mainstream media’s coverage of the arts is not nearly as robust as it once was. Many artists and arts administrators know that, of course, but it still bears repeating for anyone clinging to the belief that a basic news release alone will generate much in the way of coverage.